ATTITUDE
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About ATTITUDE
ATTITUDE represents a Canadian approach to clean beauty and home care, spanning personal care, haircare, baby products, and household cleaners since 2006. The independent brand has established itself through comprehensive third-party safety verification and packaging innovations designed to reduce plastic waste and environmental impact.
The brand's sustainability performance demonstrates particular strength in ingredient safety through extensive third-party certification across multiple product categories. ATTITUDE's packaging innovations include reduced-plastic formats, refillable systems, and responsibly sourced materials, with brand-reported plastic waste reduction initiatives. However, the brand shows significant gaps in labor transparency, water stewardship, and comprehensive climate action beyond general tree planting efforts.
As an independent operation, ATTITUDE maintains direct control over its sustainability initiatives while serving markets across North America. The brand's commitment to third-party safety verification and transparent ingredient standards positions it within the clean beauty movement, though broader environmental and social impact areas present opportunities for expanded verification and program development.
The Good Stuff
Where ATTITUDE appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Third-Party Safety Verification
Extensive independent safety verification across personal care, home care, baby products, and sunscreens, meeting strict ingredient standards through recognized certification programs
Packaging Innovation for Plastic Reduction
Innovative packaging solutions include reduced-plastic formats, eco-refill systems, and FSC-certified materials designed to minimize packaging waste and environmental impact
Chemical Responsibility Standards
Demonstrates avoidance of thousands of chemicals of concern through independent safety verification programs across multiple product categories
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Labor Transparency Void
No documentation of labor practices, worker safety protocols, or independent auditing systems across manufacturing and supply chain operations
Climate Action Framework Absence
Climate initiatives limited to tree planting efforts without science-based emissions targets, verified carbon reduction programs, or comprehensive environmental impact disclosure
Water Stewardship Program Gap
No documented water stewardship programs, conservation initiatives, or water impact assessments across manufacturing and operational facilities
ATTITUDE's
Impact Aura
A visual representation of ATTITUDE's positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of ATTITUDE's sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Ingredient safety verified through independent third-party certification across personal care, home care, baby, and sunscreen categories
- Social impact demonstrates tree planting initiatives since 2020 through brand-reported reforestation efforts
- Marketing integrity aligns with external safety certifications and verifiable ingredient standards
- Supply chain transparency limited to ingredient listings without comprehensive traceability programs
- Labor practices lack independent verification or audit documentation
Evidence Strength
Strong documentation for ingredient safety through third-party verification, limited evidence for labor standards and supply chain practices
Positive Impact on Planet
Research Highlights
- Packaging innovation includes reduced-plastic formats, bar products, and eco-refill systems with reported plastic waste reduction
- Chemical responsibility demonstrates avoidance of thousands of chemicals of concern through independent safety verification
- Environmental initiatives include tree planting efforts supporting brand-reported reforestation goals
- Climate action limited to tree planting without science-based emissions targets or verified carbon reduction programs
- Water stewardship programs not documented across manufacturing and operations
Evidence Strength
Good verification for packaging innovation and chemical responsibility, significant gaps in climate action and water stewardship documentation
Positive Impact on Animals
Research Highlights
- Brand-reported no animal testing policies across product development and manufacturing
- Product formulations include vegan options though comprehensive vegan verification not independently confirmed
- Environmental support through tree planting initiatives contributing to habitat considerations
- Sustainable sourcing includes FSC-certified packaging materials with limited botanical ingredient traceability
- Wildlife impact initiatives beyond general environmental efforts not documented
Evidence Strength
Limited independent verification for animal welfare claims, moderate documentation for environmental initiatives
See the Receipts
We don't just make claims—here are the official certifications that prove ATTITUDE's sustainability commitments.
Frequently Asked Questions
Is ATTITUDE sustainable?
ATTITUDE demonstrates solid sustainability performance in ingredient safety through comprehensive third-party verification and packaging innovation focused on plastic reduction. However, sustainability gaps exist in labor transparency, water stewardship, and comprehensive climate action beyond basic tree planting initiatives.
Does ATTITUDE test on animals?
ATTITUDE reports no animal testing policies across product development and manufacturing. However, independent verification of these claims through recognized certification programs is not currently documented in public registries.
Are ATTITUDE products vegan?
ATTITUDE offers vegan product options across their cleaning and body care lines. However, comprehensive independent verification of vegan formulations across the entire product range is not currently available through recognized certification programs.
Does ATTITUDE use clean ingredients?
ATTITUDE prioritizes ingredient safety through extensive third-party verification across multiple product categories including personal care, home care, baby products, and sunscreens. This certification indicates adherence to strict ingredient standards that avoid thousands of chemicals of concern.
Is ATTITUDE packaging eco-friendly?
ATTITUDE demonstrates packaging innovation with reduced-plastic formats, eco-refill systems, and FSC-certified materials. The brand focuses on plastic waste reduction and sustainable packaging design, though not all products are completely plastic-free.
What are ATTITUDE's environmental initiatives?
ATTITUDE's environmental initiatives include tree planting efforts, packaging innovation to reduce plastic waste, and chemical responsibility through ingredient safety verification. However, the brand lacks comprehensive climate targets, water stewardship programs, and verified emissions reduction initiatives.
Does ATTITUDE have plastic-free packaging?
ATTITUDE offers reduced-plastic packaging options including cardboard formats and bar products, with eco-refill systems designed to minimize packaging waste. While the brand focuses on plastic reduction, not all products feature completely plastic-free packaging.
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The Bottom Line
ATTITUDE demonstrates solid sustainability performance in ingredient safety through comprehensive third-party verification and meaningful packaging innovation focused on plastic reduction. However, the brand's sustainability profile reveals significant gaps in independent verification of animal welfare claims, labor transparency, water stewardship, and comprehensive climate action that limit its overall environmental and social impact verification.
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