Press Kit

Media resources and company information for journalists

About Live By

Live By is the first platform to provide evidence-based sustainability analysis of beauty brands through our comprehensive People, Planet & Animals (PPA) framework. We cut through greenwashing to deliver transparent, research-backed information that empowers conscious consumers to make informed purchasing decisions.

15
Evaluation Criteria
3
Impact Categories
100%
Evidence-Based

Key Messages

Transparency Over Marketing

The beauty industry is saturated with sustainability claims that lack verification. Live By provides independent, evidence-based analysis that distinguishes genuine progress from greenwashing.

Science-Based Methodology

Our PPA framework applies planetary boundary science to weight environmental criteria according to urgency, ensuring our scores reflect real-world environmental priorities.

Consumer Empowerment

We make sustainability accessible through visual aura representations and detailed evidence, enabling consumers to align purchases with their values.

Founder Bio

[Founder Name] founded Live By after experiencing firsthand the difficulty of making truly sustainable beauty choices. With a background in [background], they recognized the need for independent, research-driven sustainability analysis in an industry filled with unverified claims.

"Consumers deserve transparent information to make purchasing decisions that align with their values. Live By exists to cut through the marketing noise and provide the evidence-based research needed to drive real sustainability progress in beauty."

Product Features

Sustainability Auras

Visual representations of brand sustainability performance that scale with overall scores and blend category-specific colors.

PPA Framework

15-criteria evaluation across People, Planet, and Animals impact categories with planetary boundary weightings.

Evidence Documentation

All scores backed by verifiable sources with confidence ratings and transparent methodology disclosure.

Brand Comparison

Side-by-side aura comparisons with detailed score breakdowns across all evaluation criteria.

Notable Findings

  • Gap between marketing claims and verified sustainability practices across major beauty brands
  • Limited transparency in supply chain disclosure among leading cosmetics companies
  • Growing consumer demand for evidence-based sustainability information
  • Opportunity for genuine sustainability leaders to differentiate through transparency

Recent Coverage

Media coverage will be updated as press mentions are published. For interview requests or to discuss coverage opportunities, please contact our media team.

Press Information

Media Contact

Press Inquiries:
press@liveby.co

Response Time:
Same day for urgent requests

Contact Media Team

Company Facts

  • Founded: 2025
  • Headquarters: [Location]
  • Industry: Beauty Tech / Sustainability
  • Mission: Transparent sustainability research
  • Website: liveby.co

Interview Topics

  • Greenwashing in beauty industry
  • Consumer sustainability trends
  • Evidence-based research methodology
  • Sustainability certification landscape
  • Future of conscious consumption

Download Assets

Assets available upon request