About Live By
We did the digging - so you don't have to.
another trend. It needs truth.
That's where we come in.
Live By gives you straight answers about brand impact - no spin, no fluff.
We rate beauty and skincare brands based on what actually matters: how they treat people, how they affect the planet, and whether animals pay the price.
We read the supply chain disclosures. We check the emissions data. We flag what's missing.
We score what we can prove - and call out what we can't.
Why We Exist
You're smart. You care. You're over the vague claims and feel-good packaging.
You want to know what's behind the label - what's real, what's verified, and what's conveniently left out.
We take the "is this even legit?" feeling and replace it with straight answers you can actually use.
You're not chasing perfection. You just want the truth. We're here for that.
Our Approach
We rate brands across three impact areas:
Every score is based on what we can verify.
No guesswork. No green gloss.
If the data's missing, we'll say so. If the brand's doing the work, we'll show you where.
Built for People Who Want Better
Whether you're switching products, fact-checking claims, or just shopping with more intention - Live By makes it easier.
And a system that keeps evolving as the data gets better.
By the Numbers
This Is Just the Beginning
We're growing the database, refining the scores, and surfacing more of what matters.
The more we learn, the better we get - and the easier it is to shop in line with your values.
Want to know how it all works?
Learn how we calculate scores and verify the data behind every brand.