Marketing Integrity
How truthfully and responsibly brands communicate with consumers
What We Look For
- Accurate and substantiated product claims
- Transparent communication about limitations and trade-offs
- Responsible marketing to vulnerable populations
- Clear disclosure of partnerships and sponsorships
- Avoidance of greenwashing and misleading claims
How We Score This Criterion
Brands receive higher scores when they demonstrate comprehensive, verified action in this area. We look for:
1
Claim substantiation and third-party verification
2
Transparent communication about product limitations
3
Responsible marketing practices and ethical advertising
4
Clear disclosure of business relationships
5
Proactive correction of misleading information
Evidence Sources We Use
We only score based on verifiable, public evidence. For this criterion, we look at:
Marketing claim substantiation documentation
Third-party advertising verification
Consumer communication policies
Regulatory compliance records
Public corrections and clarifications
See This Criterion in Action
Want to see how brands score on marketing integrity? Explore our brand database to see real assessments and evidence.