Ingredient Safety
How brands evaluate and manage the safety of ingredients in their products
What We Look For
- Third-party safety assessments and certifications
- Avoidance of ingredients on restriction lists (EU, California Prop 65)
- Transparent ingredient disclosure and INCI listings
- Safety testing protocols and documentation
- Use of safer chemistry principles and green chemistry
How We Score This Criterion
Brands receive higher scores when they demonstrate comprehensive, verified action in this area. We look for:
1
Comprehensive safety testing and documentation
2
Third-party certifications (EWG Verified, MADE SAFE, etc.)
3
Proactive removal of concerning ingredients
4
Clear ingredient transparency and consumer education
5
Investment in safer alternative development
Evidence Sources We Use
We only score based on verifiable, public evidence. For this criterion, we look at:
Product safety reports and testing documentation
Third-party safety certifications
Ingredient disclosure statements
Regulatory compliance records
Research and development reports on safer alternatives
See This Criterion in Action
Want to see how brands score on ingredient safety? Explore our brand database to see real assessments and evidence.