Cruelty-Free Standards
How brands ensure no animal testing in product development
What We Look For
- Comprehensive no-animal-testing policies
- Third-party cruelty-free certifications
- Supply chain animal testing prohibitions
- Alternative testing method development and use
- Advocacy for regulatory change on animal testing
How We Score This Criterion
Brands receive higher scores when they demonstrate comprehensive, verified action in this area. We look for:
1
Clear no-animal-testing policy with public commitment
2
Third-party cruelty-free certification (Leaping Bunny, PETA, etc.)
3
Supply chain requirements prohibiting animal testing
4
Investment in alternative testing methods and validation
5
Active advocacy for animal testing bans and regulatory reform
Evidence Sources We Use
We only score based on verifiable, public evidence. For this criterion, we look at:
Animal testing policies and public commitments
Third-party cruelty-free certifications
Supply chain agreements and requirements
Alternative testing method research and validation
Advocacy and regulatory reform documentation
See This Criterion in Action
Want to see how brands score on cruelty-free standards? Explore our brand database to see real assessments and evidence.