Conservation Support
How brands actively support wildlife conservation and habitat protection
What We Look For
- Direct financial support for conservation organizations
- Habitat protection and restoration initiatives
- Species conservation and endangered species support
- Conservation education and awareness programs
- Long-term conservation partnerships and commitments
How We Score This Criterion
Brands receive higher scores when they demonstrate comprehensive, verified action in this area. We look for:
1
Significant and sustained conservation funding
2
Direct habitat protection and restoration investment
3
Species-specific conservation programs and partnerships
4
Consumer education and conservation awareness initiatives
5
Long-term conservation commitments with measurable impact
Evidence Sources We Use
We only score based on verifiable, public evidence. For this criterion, we look at:
Conservation funding reports and partnership documentation
Habitat protection and restoration project reports
Species conservation program documentation
Conservation education program materials and impact
Long-term conservation commitment and impact measurement
See This Criterion in Action
Want to see how brands score on conservation support? Explore our brand database to see real assessments and evidence.