Which Should You Choose?
Aveda × Wella
Looks good on the shelf. But what about on paper?
We've lined up the facts - Aveda vs. Wella,
scored across what actually matters.
✨ Better Choice
A
Aveda
This heritage clean beauty brand combines high-performance haircare with third-party environmental credentials and a fully vegan lineup.
5.8
Above Average
Overall PPA Score
People
4.4
Planet
5.4
Animals
7.6
Evidence-based analysis across our comprehensive framework
W
Wella
German‑founded hair care company focused on professional and retail color, treatments, styling and tools.
4.3
Industry Average
Overall PPA Score
People
4.7
Planet
5.2
Animals
3.0
Evidence-based analysis across our comprehensive framework
Detailed Sustainability Breakdown
Line-by-line comparison across all 15 PPA criteria
| Aveda | Wella | |
|---|---|---|
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🧍 People
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| Ingredient Safety ? |
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| Labor Practices ? |
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| Marketing Integrity ? |
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| Social Impact ? |
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| Supply Chain Transparency ? |
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🌍 Planet
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| Biodiversity Protection ? |
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| Chemical Responsibility ? |
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| Climate Action ? |
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| Packaging Sustainability ? |
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| Water Stewardship ? |
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🐾 Animals
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| Conservation Support ? |
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| Cruelty Free Standards ? |
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| Sustainable Sourcing ? |
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| Vegan Options ? |
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| Wildlife Impact ? |
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Legend:
Strong performance
Moderate performance
Weak performance
Final Results
Aveda wins with stronger sustainability practices across multiple categories, leading by 1.5 points overall.
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