Looks good on the shelf. But what about on paper?
We've lined up the facts - Aveda vs. Meow Meow Tweet,
scored across what actually matters.
This heritage clean beauty brand combines high-performance haircare with third-party environmental credentials and a fully vegan lineup.
Vegan, low‑waste apothecary creating small‑batch, plant‑based personal care in compostable or refillable packaging.
Line-by-line comparison across all 15 PPA criteria
Aveda | Meow Meow Tweet | |
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🧍 People
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Ingredient Safety ? |
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Labor Practices ? |
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Marketing Integrity ? |
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Social Impact ? |
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Supply Chain Transparency ? |
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🌍 Planet
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Biodiversity Protection ? |
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Chemical Responsibility ? |
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Climate Action ? |
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Packaging Sustainability ? |
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Water Stewardship ? |
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🐾 Animals
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Conservation Support ? |
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Cruelty Free Standards ? |
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Sustainable Sourcing ? |
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Vegan Options ? |
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Wildlife Impact ? |
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Meow Meow Tweet wins with stronger sustainability practices across multiple categories, leading by 1.9 points overall.
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Analysis based on verified sustainability reports, third-party certifications, and independent documentation as of October 2025.