Eyeshadow brands

Offers a wide range of vegan and cruelty‑free makeup products including foundations, lip colors, mascaras, and brushes.

Offers vegan makeup products for eyes, lips, and complexion.

A vegan, cruelty-free colour cosmetics line that empowers self-expression through high-performance formulas and bold pigments.

Well‑established British cosmetics brand offering mass‑market makeup products including mascara, lip colour, foundations and eyeshadow.

Focuses on streamlined makeup staples with a modern aesthetic and vegan formulations.

Highly pigmented makeup brand offering PETA-certified cruelty‑free products with a curated range of vegan‑labelled options and bold, long‑wear formulas.

Luxury fashion‑house beauty extension offering both makeup and skincare through a licensing partnership with L’Oréal Luxe.

Playful makeup brand known for bold packaging and popular staples like mascara and foundation, certified cruelty-free by PETA despite parent company Estée Lauder's broader policies.

Studio-tested cosmetics that deliver long-lasting, camera-ready makeup built on on-set performance.

A founder-led cosmetics brand celebrated for transforming eyebrow shaping into a global beauty category while expanding into eyes, lips, complexion, and tools.

High‑pigment, high‑performance makeup that is entirely vegan and cruelty‑free, rooted in tattoo‑inspired artistry and bold self‑expression.

Makes foundation, eye, lip, and brush products formulated with clean-aligned ingredients and shade inclusivity.

Cruelty‑free cosmetics brand that develops, manufactures, and distributes its products from its headquarters and factory in Pompano Beach, Florida.

Iconic Japanese cosmetic house rooted in botanical-based cleansing oils and artisanal makeup tools crafted in Japan.

Focuses on multipurpose makeup essentials designed for a natural, minimalist look.

A beauty brand offering multitasking, clean-crayon cosmetics designed to simplify routines by enhancing natural features with nourishing, skin-friendly formulas.

Vivid unicorn-inspired cosmetics and semi‑permanent hair dyes celebrated for bold color expression and a durable vegan, cruelty‑free ethos.

A celebrity makeup artist‑founded line delivering multi‑textured, glow‑enhancing color cosmetics designed for versatile, pro‑inspired looks.

Cruelty-free professional-quality makeup palettes and cosmetics offered at inclusive, budget-friendly prices.

Focuses on richly pigmented eyeshadows and professional-grade makeup.

Toxin‑free nail polish brand that has expanded into makeup with lip, eye and face colour cosmetics.

An American makeup brand known for its vibrant, budget-friendly cosmetics and fast‑paced community-driven launches.

Inclusive makeup brand known for launching a broad foundation shade range alongside lips and eyes products designed for diverse skin tones.

A playful 1995‑founded makeup brand best known for bold nail polishes, now offering a wide range of budget-friendly eyes, lips, face, and tools products.