Tower 28 Beauty
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About Tower 28 Beauty
Tower 28 Beauty has established itself as a specialized skincare-makeup hybrid brand targeting the underserved sensitive and eczema-prone skin market since its 2019 launch. The independent company's formulations follow National Eczema Association guidelines while maintaining clean ingredient standards that exclude common irritants like parabens, sulfates, and synthetic fragrances.
The brand demonstrates strong performance in animal welfare through verified cruelty-free certification and complete vegan formulations, positioning itself in the category of ingredient-conscious skincare. However, environmental transparency remains limited with minimal disclosure around comprehensive climate action, water stewardship, or biodiversity conservation beyond selective packaging improvements and shipping offset programs.
As an independent entity sold through major retailers including Target, Tower 28 Beauty represents the growing category of specialized clean beauty brands that prioritize specific skin concerns while maintaining ethical animal welfare standards, though broader sustainability infrastructure development appears to lag behind industry leaders in environmental disclosure and third-party verification systems.
The Good Stuff
Where Tower 28 Beauty appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Third-Party Verified Cruelty-Free Standards
Independently certified cruelty-free through established third-party verification programs with confirmed no-testing policies across all products and suppliers
National Eczema Association Compliance
Formulations developed following National Eczema Association ingredient guidelines specifically designed for sensitive and eczema-prone skin conditions
Post-Consumer Recycled Packaging Initiative
Transitioning packaging to minimum 50% post-consumer recycled materials combined with FSC-certified paper and carbon-neutral printing processes
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Supply Chain Audit Gap
Manufacturing occurs in US and Canada facilities but lacks disclosure of independent labor audits or comprehensive supply chain verification systems
Climate Action Limitations
Environmental initiatives remain focused on shipping offsets and packaging improvements without science-based emissions targets or comprehensive climate strategy disclosure
Biodiversity Program Absence
Conservation efforts limited to coastal cleanup donations with minimal programs addressing water stewardship, habitat restoration, or broader biodiversity protection
Tower 28 Beauty's
Impact Aura
A visual representation of Tower 28 Beauty's positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of Tower 28 Beauty's sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Ingredient safety verified through National Eczema Association guidelines compliance across all formulations
- Clean ingredient standards exclude parabens, sulfates, formaldehyde-releasers, and synthetic fragrances
- Marketing integrity supported by third-party cruelty-free certification through independent verification
- Manufacturing transparency indicates US and Canada production facilities
- Social impact demonstrates recurring profit donations supporting coastal conservation efforts
Evidence Strength
Strong documentation for ingredient safety standards and marketing claims, limited independent verification for labor practices and supply chain auditing
Positive Impact on Planet
Research Highlights
- Carbon-neutral shipping initiatives implemented through third-party offset programs
- Packaging innovation includes transition to minimum 50% post-consumer recycled materials
- Sustainable printing practices utilize FSC-certified paper and carbon-neutral printing processes
- Climate action remains limited beyond shipping offsets with no science-based target commitments
- Ocean conservation support demonstrates focused funding for coastal cleanup and marine protection initiatives
Evidence Strength
Moderate documentation for packaging sustainability and selective climate initiatives, significant gaps in comprehensive environmental reporting
Positive Impact on Animals
Research Highlights
- Cruelty-free certification verified through independent third-party audit and registry listing
- Complete vegan formulation commitment eliminates animal-derived ingredients across product portfolio
- Ethical mica sourcing demonstrates domestic supplier traceability and responsible mining practices
- Conservation support includes recurring funding for coastal cleanup and ocean protection initiatives
- Wildlife restoration efforts remain focused primarily on marine ecosystem support
Evidence Strength
Excellent third-party verification for cruelty-free and vegan standards, solid documentation for ethical sourcing practices
See the Receipts
We don't just make claims—here are the official certifications that prove Tower 28 Beauty's sustainability commitments.
Frequently Asked Questions
Is Tower 28 Beauty sustainable?
Tower 28 Beauty demonstrates strong sustainability performance in animal welfare through verified cruelty-free certification and complete vegan formulations. The brand shows commitment to packaging sustainability with post-consumer recycled materials and responsible printing practices. However, environmental transparency remains limited with gaps in comprehensive climate action, water stewardship disclosure, and third-party verification of labor practices.
Is Tower 28 Beauty cruelty-free and vegan?
Yes, Tower 28 Beauty maintains independently verified cruelty-free status through third-party certification with confirmed no-testing policies across all products and suppliers. The brand is completely vegan, eliminating all animal-derived ingredients from their formulations while sourcing mica ethically from traceable domestic suppliers.
Are Tower 28 Beauty products clean and safe?
Tower 28 Beauty formulations follow National Eczema Association guidelines and exclude common irritants including parabens, sulfates, formaldehyde-releasers, and synthetic fragrances. The brand specializes in sensitive skin formulations, though some synthetic colorants may be flagged under stricter clean beauty standards.
What certifications does Tower 28 Beauty have?
Tower 28 Beauty holds verified cruelty-free certification through established third-party programs. The brand lacks additional environmental certifications such as climate-neutral status or organic certifications, focusing primarily on animal welfare verification and sensitive skin compliance standards.
How does Tower 28 Beauty support environmental causes?
Tower 28 Beauty demonstrates environmental commitment through recurring donations to coastal conservation efforts supporting marine cleanup initiatives. The brand implements carbon-neutral shipping and sustainable packaging practices, though broader environmental programming remains limited compared to comprehensive sustainability leaders.
Where is Tower 28 Beauty manufactured?
Tower 28 Beauty products are manufactured in facilities located in the United States and Canada. While domestic production provides some supply chain transparency, the brand has not disclosed independent third-party audits of manufacturing facilities or comprehensive supplier verification programs.
What makes Tower 28 Beauty different from other clean beauty brands?
Tower 28 Beauty specifically targets sensitive and eczema-prone skin through National Eczema Association guideline compliance, distinguishing it from general clean beauty brands. The combination of dermatological focus, verified cruelty-free standards, and complete vegan formulations positions the brand within the specialized therapeutic clean beauty category.
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The Bottom Line
Tower 28 Beauty excels in animal welfare standards through verified cruelty-free certification and complete vegan formulations while specializing in sensitive skin care through National Eczema Association compliance. Environmental sustainability shows promise through packaging improvements and carbon-neutral shipping, though comprehensive climate action and third-party verification of labor practices represent significant opportunities for enhanced transparency and impact.
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