Shiseido

Japanese beauty house offering clinically researched skincare and suncare products rooted in over 150 years of heritage.
4.4
Industry Average
Overall PPA Score
People 4.7
Planet 5.2
Animals 3.3
Our PPA framework evaluates brands based on their positive impact upon People, Planet and Animals.

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About Shiseido

Shiseido stands as one of Japan's most established beauty houses, leveraging over 150 years of heritage in skincare innovation and clinical research. The brand operates under Shiseido Company's global umbrella, maintaining leadership in the premium skincare and suncare categories through scientifically-backed formulations and advanced product development methodologies.

Sustainability performance reveals a company in transition, with remarkable achievements in packaging innovation alongside significant gaps in animal welfare practices. The brand's commitment to carbon neutrality by 2026 and industry-leading refillable packaging systems demonstrates environmental leadership, while continued animal testing in certain markets and limited biodiversity conservation efforts present ongoing challenges.

As part of Shiseido Company's global operations, the brand benefits from corporate-level sustainability infrastructure while navigating the complex balance between international market access and evolving ethical standards in the beauty industry.

The Good Stuff

Where Shiseido appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.

♻️

Revolutionary Refillable Packaging Systems

Industry-leading 5R packaging strategy with refillable lines that reduce plastic consumption by 95% and incorporate up to 72% post-consumer recycled content alongside bio-based plastic alternatives

🌱

Science-Based Climate Leadership

Comprehensive carbon neutrality commitment by 2026 combined with zero landfill waste targets and significant water consumption reduction goals demonstrate measurable environmental accountability

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Rigorous Ingredient Safety Protocols

Advanced ingredient selection based on strict safety and environmental standards with comprehensive allergenicity reviews through toxicological data and full EU regulatory compliance

The Reality Check

Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.

🐰

Animal Testing When Legally Required

Permits animal testing when mandated by law, including for China market sales, despite discontinuing internal testing since 2013, preventing cruelty-free certification

⚠️

Labor Standards Verification Gap

Absence of third-party fair labor certifications or independent audit verification systems despite general sustainability reporting and corporate commitments

🌊

Biodiversity Conservation Void

No evidence of habitat restoration partnerships, wildlife conservation funding, or measurable biodiversity protection programs beyond general environmental claims

Shiseido's
Impact Aura

A visual representation of Shiseido's positive impact
across People, Planet and Animals

4.4
Industry Average
Overall Score

Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.

Our Research

Key findings from our comprehensive analysis of Shiseido's sustainability performance across People, Planet & Animals impact.

Positive Impact on People

4.7/10

Research Highlights

  • Ingredient safety demonstrates strict selection standards with allergenicity reviews via toxicological data and EU regulatory compliance on CMRs
  • Supply chain sustainability shows RSPO membership since 2010 for sustainable palm oil with certified paper procurement targets
  • Labor practices lack third-party fair labor certification verification despite general sustainability reporting
  • Social impact programs include BAUM tree-planting initiatives but without measurable impact metrics
  • Marketing integrity addressed PFAS-related legal challenges with dismissed suits and removal of unsubstantiated safety claims

Evidence Strength

Strong documentation for ingredient safety and supply chain commitments, limited verification for labor standards and social impact measurement

Data Confidence: Medium

Positive Impact on Planet

5.2/10

Research Highlights

  • Climate action targets carbon neutrality by 2026 with zero landfill waste goals demonstrating comprehensive environmental planning
  • Packaging innovation achieves 5R strategy with refillable lines reducing plastic by 95% and PCR usage up to 72%
  • Water stewardship includes significant consumption reduction targets with measurable baseline comparisons
  • Chemical management implements in-house oversight with EU CMR compliance but lacks comprehensive green chemistry policy
  • Biodiversity protection shows gaps with no evidence of habitat restoration partnerships or wildlife conservation programs

Evidence Strength

Excellent documentation for packaging innovation and climate targets, gaps in biodiversity and comprehensive chemical policy verification

Data Confidence: Medium

Positive Impact on Animals

3.3/10

Research Highlights

  • Cruelty-free practices discontinued internal animal testing since 2013 but permits testing when legally mandated including China market sales
  • Vegan formulation status shows non-vegan classification due to animal testing policies and lack of comprehensive vegan certification
  • Sustainable sourcing demonstrates RSPO membership and certified paper procurement showing moderate animal-derived ingredient management
  • Wildlife conservation lacks evidence of funding programs or habitat restoration initiatives beyond general environmental claims
  • Conservation support shows no verifiable wildlife protection funding or partnership programs

Evidence Strength

Comprehensive verification of animal testing policies with strong documentation, limited evidence for wildlife conservation commitments

Data Confidence: High

See the Receipts

We don't just make claims—here are the official certifications that prove Shiseido's sustainability commitments.

Frequently Asked Questions

Is Shiseido sustainable?

Shiseido demonstrates strong sustainability performance in packaging innovation and climate action, with industry-leading refillable systems and carbon neutrality targets by 2026. However, animal testing policies and limited biodiversity conservation efforts present significant gaps in their overall sustainability profile.

Is Shiseido cruelty-free?

Shiseido is not considered cruelty-free as the brand permits animal testing when legally required by regulatory authorities, including for products sold in mainland China, despite discontinuing internal animal testing since 2013.

Does Shiseido have sustainable packaging?

Yes, Shiseido leads the industry in sustainable packaging with their 5R strategy featuring refillable lines that reduce plastic by 95%, up to 72% post-consumer recycled content, bio-based plastic alternatives, and in-store recycling programs.

Is Shiseido vegan?

Shiseido is not classified as vegan due to their animal testing policies and lack of comprehensive vegan certification across their product portfolio, despite offering some individual vegan formulations.

What are Shiseido's climate commitments?

Shiseido has committed to achieving carbon neutrality by 2026, implementing zero landfill waste targets, and pursuing significant reductions in water use as part of their comprehensive environmental strategy.

Does Shiseido use clean ingredients?

Shiseido implements strict ingredient selection standards with comprehensive safety reviews, allergenicity assessments through toxicological data, and full compliance with EU regulations on carcinogenic, mutagenic, and reprotoxic substances.

How does Shiseido compare to other Japanese beauty brands?

Shiseido demonstrates advanced sustainability practices particularly in packaging innovation and climate commitments, though animal testing policies and biodiversity conservation gaps distinguish their approach from brands prioritizing cruelty-free certification.

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The Bottom Line

Shiseido demonstrates exceptional environmental leadership through revolutionary packaging innovation and ambitious climate targets, while animal testing policies and limited biodiversity conservation present ongoing sustainability challenges. The brand's scientific approach to ingredient safety and corporate-level environmental commitments position them as a sustainability leader with room for improvement in animal welfare practices.

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