Eyeko
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About Eyeko
Eyeko occupies a distinctive position in the specialty eye makeup segment, building its reputation on high-performance mascaras, eyeliners, and brow products since 1999. The UK-based brand's sustainability approach reflects a selective focus on cruelty-free standards and ingredient safety, with verified third-party certifications supporting its no-testing policies across all product development. The brand's botanical-enriched formulas and growing vegan range demonstrate commitment to specific sustainability priorities, though comprehensive supply chain transparency and labor practice documentation remain underdeveloped areas.
As part of THG plc's beauty portfolio, Eyeko benefits from parent company infrastructure including science-based climate targets and emerging circular economy initiatives like the recycle:me packaging programme. However, the brand's individual sustainability programming shows significant gaps in biodiversity protection, water stewardship, and community impact initiatives. This creates an uneven sustainability profile where strong performance in animal welfare and climate action through corporate structure contrasts with limited brand-specific environmental and social programming.
The Good Stuff
Where Eyeko appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Verified Cruelty-Free Standards
Third-party certification confirms comprehensive no-testing policies across all ingredients and finished products, with supplier agreements enforcing identical standards throughout the supply chain network.
Science-Based Climate Action
Parent company THG plc maintains validated science-based targets covering Scope 1, 2, and 3 emissions, providing robust climate infrastructure and detailed greenhouse gas reporting methodology.
Expanding Vegan Portfolio
Dedicated vegan-certified botanical formulas with clear labeling enable conscious consumer choices, demonstrating commitment to animal-free beauty innovation across growing product ranges.
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Supply Chain Opacity
Absence of public disclosure regarding labor standards, supply chain audits, or worker welfare programmes limits visibility into ethical manufacturing and sourcing practices.
Environmental Programme Gaps
Limited brand-specific initiatives for biodiversity protection, water stewardship, or wildlife conservation, with parent company temporarily suspending water targets pending baseline establishment.
Incomplete Chemical Management
While individual products show safety verification through third-party databases, no comprehensive green chemistry policy or restricted substance list has been publicly disclosed at brand level.
Eyeko's
Impact Aura
A visual representation of Eyeko's positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of Eyeko's sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Product safety verified through independent database listings showing low hazard ratings across multiple formulations
- Botanical-enriched formulas emphasize natural origin ingredients with sustainability-focused innovation practices
- Labor practice documentation remains undisclosed with no public evidence of supply chain audits or standards
- Social impact programs focus primarily on cruelty-free commitments without measurable community initiatives
- Marketing clearly identifies vegan-certified botanical formulas though not all product lines maintain vegan status
Evidence Strength
Strong third-party verification for ingredient safety, significant gaps in labor practice transparency and supply chain documentation
Positive Impact on Planet
Research Highlights
- Parent company THG plc maintains science-based climate targets validated across Scope 1, 2, and 3 emissions
- Recycling education initiatives include guidance on makeup packaging end-of-life through recycle:me programme
- Water stewardship targets temporarily suspended pending baseline data establishment and methodology refinement
- Biodiversity protection lacks documented programmes or habitat restoration commitments at brand level
- Chemical management shows product-level safety verification without comprehensive green chemistry policy
Evidence Strength
Robust climate commitments through parent company infrastructure, limited brand-specific environmental programming beyond packaging initiatives
Positive Impact on Animals
Research Highlights
- Cruelty-free standards verified through recognized third-party certification confirming no testing on ingredients or finished products
- Vegan-certified botanical formulas available with dedicated vegan product range clearly labeled for consumers
- Supplier agreements enforce same no-testing standards throughout entire supply chain network
- Wildlife conservation funding and habitat protection programmes show no documented initiatives or partnerships
- Sustainable sourcing protocols for any animal-derived ingredients in non-vegan products remain undisclosed
Evidence Strength
Comprehensive cruelty-free verification with strong vegan offerings, minimal conservation or wildlife protection initiatives
See the Receipts
We don't just make claims—here are the official certifications that prove Eyeko's sustainability commitments.
Frequently Asked Questions
Is Eyeko sustainable?
Live By's assessment reveals mixed sustainability performance for Eyeko. The brand demonstrates strong commitment to cruelty-free standards with third-party verification and expanding vegan offerings. Through parent company THG plc, Eyeko benefits from science-based climate targets and emerging circular economy initiatives. However, significant gaps exist in supply chain transparency, labor practice disclosure, and brand-specific environmental programmes including biodiversity and water stewardship.
Is Eyeko cruelty-free?
Evidence confirms Eyeko maintains verified cruelty-free standards through recognized third-party certification. The brand enforces no-testing policies on both ingredients and finished products, with supplier agreements requiring identical standards throughout their supply chain network. This represents one of Eyeko's strongest sustainability attributes according to Live By's comprehensive assessment.
Does Eyeko use clean ingredients?
Eyeko's ingredient safety shows positive indicators through third-party database verification revealing low hazard ratings across multiple formulations. The brand emphasizes botanical-enriched formulas and natural origin ingredients. However, Live By's analysis notes the absence of a comprehensive green chemistry policy or publicly disclosed restricted substance list at the brand level.
What sustainable packaging does Eyeko use?
Eyeko participates in THG's recycle:me programme for hard-to-recycle beauty packaging and provides consumer education on packaging end-of-life. Live By's research indicates engagement with circular economy principles, though detailed packaging material specifications and reduction targets remain undisclosed at the brand level.
Is Eyeko vegan?
Eyeko offers a dedicated vegan range with clearly labeled vegan-certified botanical formulas. However, Live By's analysis confirms not all Eyeko products maintain vegan status. The brand provides transparent labeling to help consumers identify which products align with vegan preferences.
How does Eyeko address climate change?
Through parent company THG plc, Eyeko benefits from validated science-based targets covering Scope 1, 2, and 3 emissions with detailed greenhouse gas reporting methodology. Live By's assessment shows strong climate infrastructure at the corporate level, though brand-specific climate initiatives and renewable energy commitments are not separately disclosed.
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The Bottom Line
Eyeko demonstrates selective sustainability excellence in cruelty-free standards and climate action through parent company infrastructure, while significant opportunities remain to develop comprehensive supply chain transparency, labor practice disclosure, and brand-specific environmental programming. The contrast between strong animal welfare commitments and limited social impact initiatives creates an uneven sustainability profile requiring strategic development across underperforming areas.
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