Briogeo
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About Briogeo
Briogeo operates as a plant-forward haircare brand under the Wella Company umbrella, positioning itself within the clean beauty movement through naturally-derived formulations designed for diverse hair types. Founded in 2013, the brand has carved out a distinctive market position by emphasizing ingredient transparency and inclusive hair care solutions that address the specific needs of textured and chemically-treated hair.
The brand's sustainability approach centers on packaging innovation and cruelty-free verification, with documented initiatives including FSC-certified materials and post-consumer resin integration. Environmental commitments beyond packaging remain limited in scope without comprehensive supply chain transparency or science-based climate targets, reflecting the sustainability development stage typical of subsidiary brands within larger corporate structures.
As part of Wella Company's portfolio, Briogeo benefits from institutional resources while maintaining brand-specific sustainability initiatives, particularly in areas of social impact through climate justice philanthropy and ingredient safety standards that exceed conventional haircare formulation practices.
The Good Stuff
Where Briogeo appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Comprehensive Packaging Sustainability
Leading packaging practices include 99% FSC-certified secondary packaging, 30% post-consumer resin in bottles, and refillable product launches that demonstrate measurable environmental progress
Third-Party Verified Cruelty-Free Standards
Leaping Bunny certification provides rigorous third-party verification of cruelty-free practices with comprehensive no-testing policies across all product development stages
Climate Justice Philanthropy Focus
Strategic social impact investment in POC-led organizations working on climate justice and environmental health demonstrates commitment to community-centered sustainability approaches
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Supply Chain Transparency Void
Labor practices and supply chain oversight rely on general vendor commitments without independent auditing or detailed transparency disclosures for verification
Climate Action Without Targets
Environmental pledges focus on ecological footprint reduction but lack science-based climate targets or measurable progress reporting mechanisms
Partial Vegan Formulation Claims
While offering vegan options, the complete product line includes animal-derived ingredients like honey and biotin, limiting comprehensive vegan positioning
Briogeo's
Impact Aura
A visual representation of Briogeo's positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of Briogeo's sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Ingredient safety maintained through comprehensive 'Blocklist' excluding harsh sulfates, silicones, parabens, and controversial preservatives
- Formulations utilize mostly naturally-derived ingredients with minimal safe synthetic components for performance optimization
- Social impact initiatives target POC-led organizations focused on climate justice and environmental health advocacy
- Labor practices and supply chain transparency lack independent verification or detailed audit disclosures
- Marketing claims around 'clean' and 'plant-based' positioning require third-party verification for substantiation
Evidence Strength
Strong documentation for ingredient safety standards and social impact initiatives, significant gaps in labor and supply chain verification
Positive Impact on Planet
Research Highlights
- Packaging innovation demonstrates 99% FSC-certified secondary packaging with 30% post-consumer resin in HDPE bottles
- Refillable product offerings introduced alongside recyclable packaging initiatives
- Climate commitments include ecological footprint reduction pledges but lack specific science-based targets
- Water stewardship approach incorporates mindful consumption through concentrated formats like 3-in-1 bars
- Chemical responsibility maintained through blocklist approach excluding parabens, phthalates, and petrochemical ingredients
Evidence Strength
Excellent documentation for packaging sustainability initiatives, moderate evidence for climate and chemical policies with gaps in measurable targets
Positive Impact on Animals
Research Highlights
- Rigorous cruelty-free certification through Leaping Bunny verification with comprehensive no-testing policies
- Vegan formulation commitment limited by inclusion of animal-derived ingredients like honey and biotin in select products
- Wildlife conservation support channeled through climate justice philanthropy rather than direct habitat programs
- Sustainable sourcing practices rely on general vendor commitments without verified audit standards
- Conservation funding demonstrates commitment to community-led environmental health initiatives
Evidence Strength
Comprehensive third-party verification for cruelty-free standards, mixed evidence for vegan claims and sourcing practices
See the Receipts
We don't just make claims—here are the official certifications that prove Briogeo's sustainability commitments.
Frequently Asked Questions
Is Briogeo sustainable?
Briogeo demonstrates strong performance in packaging sustainability and cruelty-free practices, with verified Leaping Bunny certification and innovative use of recycled materials. However, the brand shows gaps in climate target-setting and supply chain transparency that limit comprehensive sustainability leadership.
Is Briogeo cruelty-free?
Yes, Briogeo maintains rigorous cruelty-free standards through Leaping Bunny certification, providing third-party verification of no-testing policies across all product development and manufacturing processes.
Are Briogeo products vegan?
Briogeo offers vegan product options but maintains a mixed portfolio, with some formulations containing animal-derived ingredients like honey and biotin. The brand provides vegan alternatives while not committing to 100% vegan formulation across all products.
What makes Briogeo clean beauty?
Briogeo's clean beauty positioning centers on a comprehensive ingredient 'Blocklist' excluding harsh sulfates, parabens, and controversial preservatives, combined with predominantly naturally-derived formulations that meet industry safety standards.
How sustainable is Briogeo packaging?
Briogeo leads in packaging sustainability through 99% FSC-certified secondary packaging, 30% post-consumer resin integration in bottles, and refillable product offerings that represent substantive environmental initiatives.
Does Briogeo support environmental causes?
The brand focuses social impact investment on POC-led organizations working on climate justice and environmental health, demonstrating commitment to community-centered sustainability approaches beyond direct environmental programs.
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The Bottom Line
Briogeo demonstrates solid sustainability performance in packaging innovation and cruelty-free verification while showing opportunities for improvement in climate target-setting and supply chain transparency. The brand's plant-forward approach and social impact focus position it well for continued sustainability evolution within the clean beauty category.