Bliss
Learn more about our scoring →
About Bliss
Bliss operates as a pioneering force in accessible clean skincare, distinguished as the first mass-market skincare brand to achieve third-party social and environmental certification. The brand's dermatologist-tested formulations prioritize ingredient safety while maintaining widespread retail availability, positioning it uniquely within the mass beauty market's sustainability landscape.
Under AS Beauty's ownership, Bliss has developed a comprehensive approach to packaging innovation, achieving complete recyclability through specialized partnership programs while documenting quantifiable waste reduction achievements. The brand's clean ingredient philosophy excludes controversial components like parabens, phthalates, and SLS/SLES, though broader environmental initiatives remain limited compared to premium sustainability leaders.
Bliss demonstrates notable commitment to social impact through strategic philanthropic partnerships with organizations addressing LGBTQ+ youth support and racial justice research. However, the brand's sustainability performance reveals significant gaps in climate action, water stewardship, and biodiversity protection, indicating opportunities for enhanced environmental leadership within the accessible skincare category.
The Good Stuff
Where Bliss appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Mass Market Sustainability Pioneer
Achieved distinction as the first mass-market skincare brand to earn third-party social and environmental certification, demonstrating verified commitment to sustainable business practices
Comprehensive Packaging Recyclability
Established complete packaging recyclability through specialized partnership programs with documented waste reduction achievements and verified environmental impact
Verified Cruelty-Free Standards
Maintained certified cruelty-free status through independent third-party animal welfare organization verification with comprehensive no-testing policies
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Climate Action Initiative Void
Lacks transparent climate targets, science-based emissions reduction commitments, or comprehensive carbon footprint reporting across operations
Environmental Conservation Gaps
Shows absence of water efficiency programs, biodiversity protection initiatives, or habitat restoration partnerships despite sustainability positioning
Vegan Transition Incomplete
Maintains substantial vegan formulation progress with remaining products containing animal-derived ingredients, limiting full vegan brand positioning
Bliss'
Impact Aura
A visual representation of Bliss' positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of Bliss' sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Clean ingredient formulations verified free from parabens, phthalates, and SLS/SLES across product lines
- Third-party verification through independent certification confirms validated environmental and social claims
- Philanthropic partnerships demonstrate social commitment through The Trevor Project and Antiracist Research & Policy Center
- Ethical sourcing requirements established for suppliers but lack independent audit verification systems
- Marketing integrity supported by external certification body validation of sustainability claims
Evidence Strength
Strong documentation for ingredient safety and marketing claims verification, limited transparency in labor practices and supply chain auditing
Positive Impact on Planet
Research Highlights
- Packaging innovation achieves complete recyclability through specialized partnership programs with documented waste reduction achievements
- Clean chemical formulations emphasize dermatologist-tested standards and exclusion of controversial ingredients
- Climate action initiatives lack transparent targets or comprehensive emissions reporting systems
- Water efficiency and conservation programs show no public disclosure or documented initiatives
- Biodiversity protection demonstrates absence of habitat restoration or wildlife conservation partnerships
Evidence Strength
Excellent documentation for packaging recyclability and chemical safety, significant gaps in climate action and environmental conservation disclosure
Positive Impact on Animals
Research Highlights
- Cruelty-free certification verified through independent third-party animal welfare organization
- Vegan formulation progress demonstrates substantial completion with stated commitment to full transition
- Sustainable sourcing requirements include ethical mica procurement through industry stewardship initiatives
- Wildlife conservation support shows no documented funding or partnership programs
- Animal welfare standards maintained through verified no-testing policies across product development
Evidence Strength
Strong verification for cruelty-free standards and vegan formulation progress, limited evidence for wildlife conservation and sustainable sourcing certification
See the Receipts
We don't just make claims—here are the official certifications that prove Bliss' sustainability commitments.
Frequently Asked Questions
Is Bliss sustainable?
Bliss demonstrates strong performance in packaging innovation and ingredient safety, achieving distinction as the first mass-market skincare brand with third-party social and environmental certification. However, the brand shows significant gaps in climate action, water stewardship, and biodiversity protection compared to comprehensive sustainability leaders.
Is Bliss cruelty-free?
Yes, Bliss maintains verified cruelty-free status through independent third-party animal welfare organization certification, with comprehensive no-testing policies across all product development and manufacturing processes.
Are Bliss products vegan?
The majority of Bliss products are vegan, with the brand having announced a commitment to achieving complete vegan formulations. The transition remains ongoing, with some products still containing animal-derived ingredients.
What makes Bliss clean beauty?
Bliss formulations exclude controversial ingredients including parabens, phthalates, and SLS/SLES, while emphasizing dermatologist-tested safety standards. The brand's clean ingredient philosophy focuses on accessible, mass-market formulations without premium organic or natural certifications.
How sustainable is Bliss packaging?
Bliss achieves complete packaging recyclability through specialized partnership programs, with documented waste reduction achievements representing leading packaging innovation within the mass-market skincare category.
Does Bliss support social causes?
Bliss demonstrates social impact commitment through philanthropic partnerships with organizations including The Trevor Project and Antiracist Research & Policy Center, focusing on LGBTQ+ youth support and racial justice research initiatives.
What certifications does Bliss have?
Bliss holds verified cruelty-free certification through independent third-party animal welfare organization programs and achieved distinction as the first mass-market skincare brand to earn comprehensive social and environmental business certification.
Ready to Shop Bliss?
Find Bliss products through our trusted retail partners
The Bottom Line
Bliss represents a meaningful sustainability pioneer within mass-market skincare, demonstrating verified achievement in packaging innovation, ingredient safety, and social responsibility. While the brand shows significant gaps in climate action and environmental conservation, its third-party certification and accessibility make it a noteworthy option for consumers seeking sustainable skincare with verified standards.
Compare Brands
See how Bliss stacks up against similar brands